Some characters are reserved in HTML.
If you use the less than (<) or greater than (>) signs in your text, the browser might mix them with tags.
Character entities are used to display reserved characters in HTML.
Common Entities
- —  (
—) - ’     (
’) - ”    (
”) - ‘     (
‘) - “    (
“) - «    (
«) - »    (
») - >    (
>) - <    (
<) - →   (
→)